In November 2024, a culinary challenge that blended tradition with innovation caused a sensation on Chinese social media platforms. Pearl River Bridge, a brand with a half-century history originating from Guangdong, China, quickly gained fame with its "First Chicken Soup of Winter" internet campaign. The campaign, which launched in sync with the traditional Chinese solar term 'Lidong', has seen a participation of 54,000 users and a staggering 280 million views, making it a major highlight on social media this winter, with a level of engagement that is nothing short of astonishing.

The campaign stems from the Chinese winter tradition of nourishing the body to boost resistance, with Guangdong, famous for its culinary delights, naturally becoming the birthplace of the campaign. Pearl River Bridge distributed healthy and delicious Cantonese classic soups in the heart of Guangzhou's business district, Zhujiang New Town. The soup was prepared using the company's product, a unique and convenient cooking method with American ginseng and crystal chicken seasoning, allowing people to experience the traditional Cantonese cuisine culture of "nourishing in winter".

It is learned that established in 1958, Pearl River Bridge is a Chinese brand that began expanding into international markets in the last century, with products sold in over 100 countries and regions. The brand enjoys high recognition and influence among the global Chinese community, much like the popular saying goes: "Where there's smoke, there are Chinese; where there are Chinese, there's Pearl River Bridge soy sauce". Pearl River Bridge has long been intertwined with our culinary culture, and in recognition of its outstanding contribution, the Mayor of Oakland, California, declared May 1, 2018, as "Pearl River Bridge Soy Sauce Day".

The product quality of Pearl River Bridge is top-notch, having passed the U.S. FDA food grade certification, and has been honored with multiple international accolades, including the British Retail Consortium Standard Certification, Non-GMO Certification, and EU Organic Certification, among others. These honors not only attest to the product quality but also epitomize its international competitiveness.

It's worth noting that the "First Chicken Soup of Winter" social media campaign was meticulously planned by the company to promote its innovative "One Sauce for a Dish" product line, which is designed for the convenience of young people in modern cooking. Coinciding with the China Import and Export Fair (Canton Fair), the campaign attracted many domestic and international exhibitors.

Chinese cuisine stands out uniquely in the global culinary landscape, like a captivating and unique scenic view that firmly captures the gaze of food lovers worldwide. We eagerly anticipate that more and more people will taste and enjoy the delicacies of Chinese cuisine in the future.